Fashion legend-to-be Katy Keene (Lucy Hale), singer/songwriter Josie McCoy (Ashleigh Murray), performer Jorge Lopez/Ginger, and “It Girl” Pepper Smith — as they chase their twenty-something dreams in New York City…together.
Lucy Hale stars as Katy Keene, an aspiring fashion designer trying to navigate her way in New York City. Ashleigh Murray, Camille Hyde, Jonny Beauchamp, Julia Chan, Lucien Laviscount, Zane Holtz, and Katherine LaNasaalso star, with Murray reprising her role as Josie McCoy from Riverdale. In January 2019, the series received a pilot order from The CW, to be considered for a series order in the 2019–20 television season. The series is filmed in New York City. The show was picked up to series on May 2019.