“Dark Phoenix” Fails To Catch Fire At The Box Office

The Mutants really are hated. At least that’s what the box office says. The final Fox X-Men Film, Dark Phoenix had the lowest grossing box office of the entire X-Men series. It only made 33 million in its first week in theaters. A far cry from numbers previous X-Films debuted to.

Per Deadline:

Even though Dark Phoenix is the No. 1 winner around the globe with $140M –down substantially from the worldwide launches of X-Men: Days of Future Past ($262.9M), Logan ($247.4M) and X-Men: Apocalypse ($166.6M), finance experts tell us that the tale of Jean Grey will burn out with an estimated $100M-$120M loss after ancillaries, off a combined production and P&A estimated cost of $350M+ (which includes reshoots). Final global B.O. is projected at $300M-$325M, with one film finance suit telling us “If it drops like a stone, $285M. Don’t forget it was a holiday in China, and even that was pretty low ($45.7M).”

Ouch! Not even the Marvel loyalists could be swayed to see this film. Maybe it’s because they know Disney is rebooting the franchise with a new cast. Or the bad word of mouth surrounding the film and it’s troubled production kept people away. Or it could just be we are not that far removed from the last time Fox tried to do the Dark Phoenix Saga with the much maligned X-men The Last Stand. Either way, fans are ready to take a break from the X-Men films.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.