Disney+ is really sticking it to the other multitude of streaming services. While Amazon, Hulu, and Netflix have prices ranging from 24.99 all the way to 59.99, Disney+ will launch on November 12th for only…
That’s right, the company that owns Marvel, Star Wars, FOX, and all the Disney movies will be launching at a price cheaper than a McDonalds meal off the value menu.
Kevin Mayer, chairman of Disney’s direct-to-consumer division, didn’t waste time stating the obvious: Disney will “likely” sell its standalone, paid subscription services — Disney+, ESPN+, and Hulu — as a bundle for an appealing price. (Disney took a controlling stake in Hulu with the completion of its acquisition of 21st Century Fox assets.)
Pairing its services together will create a formidable challenge to Netflix, yes, but could also eat into the cable industry and internet TV services like Sling TV and YouTube TV. It’s likely that some consumers won’t need a traditional cable package if they’ve got on-demand TV episodes, sports programming, and Disney’s vault of classics and Marvel films in one bundle for a single, straightforward price.
Mayer also announced a couple of new projects coming to Disney+, including confirming that Marvel was working on a series based around Avengers characters, Falcon (Anthony Mackie) and Winter Soldier (Sebastian Stan). Falcon and Winter Soldier joins a number of series currently in development, including two confirmed live-action projects from Marvel Studios focusing on Loki and Hawkeye, a Monsters, Inc. show, a High School Musical show, and a Star Warsseries focusing on a bounty hunter, called The Mandalorian.
One thing is for sure, Disney is showing it’s primed and ready to knock Netflix off as the top streaming service.