Say what you will about the current state of the franchise, but in the end, Star Wars continues to bring in the dough for the House of Mouse.
Disney has felt the force of Star Wars as it has made back at least a quarter of the $4 billion that it paid in 2012 to buy Lucasfilm, the owner of the sci-fi series, according to an analysis of financial statements. Disney bought Lucasfilm from its founder George Lucas and has gone on to make four Star Wars films.
According to The Hollywood Reporter, the combined box office hauls of Star Wars: The Force Awakens ($2.068 billion), Rogue One: A Star Wars Story ($1.056 billion) and now Star Wars: The Last Jedi ($930 million) have matched Lucasfilm’s initial $4.06 billion acquisition.
However, making and marketing these blockbusters costs a tremendous amount of money, so it’s difficult to deduce when, or if, the net profits of Lucasfilm have come close to what Disney paid for the studio. Even factoring all of the expenses with developing the brand, Paul Dergarabedian, senior media analyst for comScore, told CNBC that he believes Disney has “more than made back its original investment.”
He added, “This was one of the smartest acquisitions in history.”
The astronomical achievements of the Star Wars films have had a severe impact on what can be considered a “success” for the studio, with Solo being considered by many to be a disappointment, even if it took in nearly $400 million worldwide.
Despite The Last Jedi polarizing effect on the fan base and Solo failing to find an audience at the box office, the overall franchise still seems to be running smoothly. Director JJ Abrams is returning to close out the new trilogy and Jon Favreau is currently hard at work on the live-action streaming series, The Mandolarian.
One thing is for sure, Star Wars is here to stay and fans will be getting many more stories from galaxies far, far away.