Mattel Opens Film Division

Variety is reporting that Mattel Inc. is in the process of setting up Mattel Films. It will be headed up by Dallas Buyers Club producer Robbie Brenner, who will report to Ynon Kreiz, Mattel’s new chairman and CEO.

“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Kreiz. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”

Mattel’s rival Hasbro has had lots of success in their film division with their highly profitable Transformers films. Mattel has a gold mine of properties to lean on for their studio such as He-Man and Barbie just to name a few.

What do you think? Are you interested in films coming from Mattel Studios?