Disney Streaming Service finally gets a name

The highly anticipated Disney streaming service name has officially been revealed.

Disney Play.

CEO Bob Iger announced DP is on the fast track to getting out to the public. It’s their most important launch of 2019. Disney Play will go directly head to head with Netflix and take any and all Disney affiliated films and programs off Netflix. That includes Marvel films, Star Wars films and cartoons, and possibly any and all Fox films. Oddly the Marvel Netflix shows where stay on Netflix.

The studio is already investing in and developing high-profile, exclusive projects set to premiere on Disney Play, including a live-action Lady and the Tramp and a Jon Favreau-steered live-action Star Wars television series to the tune of $100 million for a 10-episode run.

Also headed to Disney Play are series inspired by some of Disney’s biggest IPs, including new TV series based on Disney-Pixar’s Monsters, Inc., tween favorite High School Musical, and an all-new Marvel series.

Disney intends to adhere to quality over quantity with Disney Play so as to not compete with Netflix’s ever-expanding offerings of original movies and television shows. The company will also avoid pulling Disney-owned and Fox-owned content from existing streaming video on demand and international licensing deals because such a move would be “logistically difficult and extremely costly.”

In addition to being the home of new original content inspired by Disney’s biggest brands like Marvel, Pixar, and Star Wars, Disney Play will host a large back catalogue of both its own content and the newly-acquired treasure trove of 21st Century Fox properties.

Disney Play will debut sometime in 2019.