Well, the cat…or the bat is out of the bag with this one. First Marvel Comics did it when they spoiled the end of the Colossus/Kitty Pryde wedding, now DC Comics has done the same with their Batman/Catwoman wedding special.
It was supposed to be the wedding of the century. In the pages of this Wednesday’s Batman Vol. 3, No. 50, Batman and Catwoman were going to tie the knot after nearly 80 years of will-they-or-won’t-they romance. The Dark Knight had proposed to his foe last year and the series’ writer, Tom King, had been building to the nuptials ever since. Publisher DC Entertainment had billed issue 50 as a major event for the comics industry, encouraging retailers to remain open Tuesday night so it could go on sale at midnight. Some comic shops were planning wedding-themed parties, complete with cakes and fancy invitations. No one knew what, exactly, would occur in the comic, but it was sure to be momentous.
Now we know the outcome.
They don’t tie the not. Yup, a big build up to nothing. Anyway you shake it, its a bust. Selina decides Bruce can’t properly be Batman if he has to contend with marital duties and decides to say no to being Mrs. Wayne.
But why? Why would DC Comics spoil their big event ending?
John Cunningham, Senior Vice President of Sales for DC Comics, wrote the following on a local comic shop retailer Facebook group:
“1. DC Sales strongly advocated getting the news out ahead of the OSD, so that the Moment of Realization did not occur hours before events began. We even did our level best to try and spoil it here on this page over and over again (and failed). The NY Times article was posted here at 630 a.m. PST not out of “Pride” — please — but to get you the information as soon as we could.
2. In the abstract, we believed the news would break on Monday morning, given the arrival time of physical copies in store and the reality that a copy or a scan would end up being passed to uncontrolled comic book outlets (much like Marvel’s wedding issue last week and every other major comic book event in the lat decade).
3. As mentioned here before, any discussion about financial remedies for problematic DC product must occur after the product is on sale.
4. While The Times piece is more fulsome that [sic] some might like, it does not spoil the shock ending of the book for fans. We’re working on getting this posted here for you.
5. I stand by my belief that BATMAN #50 is one of the best single issue periodicals of the last decade, that it is a special moment in comic book history, and that if it’s not the book we (think) we want, it’s the book we need.”
“I’m pissed about things and excited about other things,” Batman #50 writer Tom King wrote on Twitter Sunday, adding he’s “incredibly proud” of the issue and hopes fans still purchase the book on Wednesday.